SEO URL optimization, Endeca sitemap generation, SEO meta data best practices - Endeca SEO capabilities

Customers should use both Oracle Commerce Platform SEO and Guided Search and Experience Manager SEO capabilities as complements of each other in order to manage SEO for the entire site. There are multiple elements of SEO—URL optimization, site map generation, SEO meta data—that are outlined below.

URL Optimization
   1) Pages that have a MDEX navigation state should use the URL Optimization API included with the Assembler
   2) Use Oracle Commerce Platform URL Recoding for all other Oracle Commerce pages
Site Map Generation
   3) Customers should use components included in both Oracle Commerce Platform and Guided  

Site Map Generation
Customers should use components included in both Oracle Commerce Platform and Guided Search for site map generation.
    1) Use the Guided Search Site Map Generator to generate the links to pages for navigation states that can include search terms or dimension intersections. This has a significant SEO benefit because the long-tail will be included in the site map, and natural search results can bring site visitors deep into the catalog (and closer to conversion).
    2) Use the Oracle Commerce Platform SitemapGeneratorService to generate the sitemap for all other Oracle Commerce pages

SEO Meta Data
   1) For pages managed in Experience Manager, set keywords in the pages and cartridges.
   2) For other pages, set up keywords in the BCC. With properly coded pages, the Oracle Commerce Platform will automatically add these keywords to pages.

28 comments:

  1. Hi how does one combine the facets to form a unified seo url using assembler apis?

    ReplyDelete
  2. Could you please explain in detail on what you are trying to achieve?

    ReplyDelete
  3. Hi,

    I need to append a property in the product detail page url. Which file and section do i need to mention the property name?

    ReplyDelete
  4. Hi,

    I need to append a property in the product detail page url. Which file and section do i need to mention the property name?

    ReplyDelete
  5. If are using aggregated record then use below component:

    /config/atg/endeca/url/basic/AggrERecFormatter.properties

    $class=com.endeca.soleng.urlformatter.seo.SeoAggrERecFormatter
    $scope=request

    useDimensionNameAsKey=true
    propertyKeys=\
    product.displayName

    propertyFormatter=/atg/endeca/url/basic/productCategory/DefaultStringFormatterChain
    dimLocationFormatters=


    If aggregation is not used then use below component:
    /config/atg/endeca/url/basic/ErecFormatter.properties

    Regards,
    Ravi

    ReplyDelete
  6. Dimension name- Category under that i have hierarchy of values say Shoe->canvas->Black. I used the category dimension in seo and getting the url as shoe-canvas-black. Is it possible to remove some values in seo url like shoe-canvas.

    ReplyDelete
  7. Hi,

    Does Shoes--> Canvas--> Black is a category hierarchy or mix of different dimension values? If it is under same dimension then you have configuration to just display leaf node selected. Let me know.

    Regards,
    Ravi

    ReplyDelete
  8. yes. Shoes->Canvas-> black are under same dimension. Can you let me know how to use the leaf node in seo url config?

    ReplyDelete
  9. try below configurations:
    /config/atg/endeca/url/basic/productCategory/CategoryFormatter.properties
    appendAncestors=false

    Regards,
    Ravi

    ReplyDelete
  10. Sorry I forgot to mention that we have core endeca in place using OOTB assembler application like discover. I think you are referring to Oracle commerce. Any thoughts?

    ReplyDelete
  11. Refer below documentation, it has all the instructions on how to use spring to configure SEO url's.

    https://docs.oracle.com/cd/E28915_01/SEO.21x/pdf/URLOptimizationAPIJava.pdf

    ReplyDelete
  12. Hi Ravi, I need url like this http://localhost:7103/ctxpath/detail/100410494/_/A-sku-100410494 in place of this http://localhost:7103/tsc/detail/100410494/_/A-sku-100410494..100410494.catalog10001.en__US.plist10002__plist10001. Any solution?

    ReplyDelete
    Replies
    1. Hi there,

      Did you get a solution for above query? as I am having a similar issue where I need url like http://localhost:7103/plp/product.displayName/_/A-product.repositoryId

      Thanks,
      SS

      Delete
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  16. Hi Ravi,

    We have requirement. Where we need to pass multiple skuds to the Endeca RecordsMdexQuery and get the those many record object in the response.

    We need to send skuds(3272F299+5432222+44444222) in this format. when endeca returns the response I am expecting three records.

    How can I achive this.

    I am using MdexRequestBroker. please suggest.

    ReplyDelete
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