Showing posts with label ATG. Show all posts
Showing posts with label ATG. Show all posts

Users Segmentation in ATG Endeca platform - ATG Endeca Personalization

How to create User segments in ATG - BCC?

In ATG, user segments are created and managed from BCC. User segments in ATG are used for personalization for specific group of users.
Targeting and Segmentation > User Segments 

 

 

If user want these ATG user segments to act as a trigger for any content in Endeca Experience Manager, you need to define User Segments with the same name (as in ATG) in Endeca also, and use these User Segments as triggers for your target pages.
 
How to create User segments in Endeca?

User Segments in Endeca can be used as triggers for triggering the appropriate content configured in Experience Manager. In Endeca, User Segments can be created from the Endeca Workbench.

How to configure different home page for logged in users v/s anonymous users?

  

 
User segments in ATG and Endeca work in tandem to deliver a personalized experience to users. Whenever ATG invokes the Endeca Assembler, ATG passes all the User Segments that are applicable for the current Profile.