Use keyword redirects to drive users who are searching on common self-service terms to the appropriate pages, rather than searching the data set for related entries.
Ex: https://www.shopmyexchange.com
It Redirect a user who searches on shipping to the Shipping and Delivery page instead of returning catalog results with that term in the title
Ex: https://www.shopmyexchange.com
It Redirect a user who searches on shipping to the Shipping and Delivery page instead of returning catalog results with that term in the title