How to use allinurl? - SEO Tips

allinurl - A Google search operator that allows a user to restrict the search results to only those pages with the search query specified in URL. 

allinurl:endeca site:ravihonakamble.blogspot.com

Example: allinurl will return only documents that contain the words "endeca"  in the URL of the webpage listed in search results.

How to add Endeca SEO base-36 parameter Encoding? - Endeca SEO capabilities

You can use the URL Optimization API to apply base-36 encoding to numeric Endeca parameters. Only the numeric Endeca parameters can be encoded:

N

Ne

An

Dn

Here is an example on how to do it for N parameter in ATG & Endeca Integration platform:

 

/CRS/modules/endeca/config/atg/endeca/url/basic/SeoUrlFormatter.properties
urlParamEncoders=\
 /atg/endeca/url/basic/N-paramEncoder

/CRS/modules/endeca/config/atg/endeca/url/basic/N-paramEncoder.properties
$class=com.endeca.soleng.urlformatter.seo.SeoNavStateEncoder
$scope=request
paramKey=N

Ex:  http://www.barnesandnoble.com/b/books/_/N-29Z8q8
        http://www.grainger.com/category/electrical/ecatalog/N-bi5

SEO URL optimization, Endeca sitemap generation, SEO meta data best practices - Endeca SEO capabilities

Customers should use both Oracle Commerce Platform SEO and Guided Search and Experience Manager SEO capabilities as complements of each other in order to manage SEO for the entire site. There are multiple elements of SEO—URL optimization, site map generation, SEO meta data—that are outlined below.

URL Optimization
   1) Pages that have a MDEX navigation state should use the URL Optimization API included with the Assembler
   2) Use Oracle Commerce Platform URL Recoding for all other Oracle Commerce pages
Site Map Generation
   3) Customers should use components included in both Oracle Commerce Platform and Guided  

Site Map Generation
Customers should use components included in both Oracle Commerce Platform and Guided Search for site map generation.
    1) Use the Guided Search Site Map Generator to generate the links to pages for navigation states that can include search terms or dimension intersections. This has a significant SEO benefit because the long-tail will be included in the site map, and natural search results can bring site visitors deep into the catalog (and closer to conversion).
    2) Use the Oracle Commerce Platform SitemapGeneratorService to generate the sitemap for all other Oracle Commerce pages

SEO Meta Data
   1) For pages managed in Experience Manager, set keywords in the pages and cartridges.
   2) For other pages, set up keywords in the BCC. With properly coded pages, the Oracle Commerce Platform will automatically add these keywords to pages.